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CU Athletics launches Buffs NIL Exchange

Dorrell: ‘This platform will allow our student-athletes to cultivate impactful relationships with individuals and businesses’

BOULDER, CO - Nov. 20, 2021: ...
University of Colorado Boulder’s Brendon Lewis throws to Daniel Arias against Washington during the November 20, 2021 game in Boulder. (Cliff Grassmick/Staff Photographer)

Colorado Athletics announced Thursday a partnership with INFLCR to launch the Buffs NIL Exchange.

The Exchange is a platform for businesses and individuals to connect with CU student-athletes on Name, Image and Likeness (NIL) opportunities. The Buffs NIL Exchange is a part of CU’s Buffs With A Brand program in helping student-athletes profit from their NIL.

“I’m thrilled we can offer the Buffs NIL Exchange as our NIL platform for all Buff supporters and current student-athletes,” CU athletic director Rick George said in a press release. “This platform will tremendously increase the NIL opportunities for our student-athletes while supporting local and national businesses.  We are excited for our student-athletes to capitalize in this new landscape and look forward to having our supporters and businesses utilize this platform.”

BOULDER, CO – FEBRUARY 12, 2020: University of Colorado athletic director Rick George addresses the media after Mel Tucker announces he is leaving.(Cliff Grassmick/Staff Photographer)

Through the Buffs NIL Exchange, individuals and businesses can register through an online portal to partner directly with CU athletes. The brand-focused partnership must meet legal requirements, per Colorado legislature, and follow University of Colorado NIL protocols. Registration will be approved by CU Athletics in advance.

Following registration in the online portal, NIL negotiations will be done directly between the student-athletes and the outside parties. The Buffs NIL Exchange is free for student-athletes and businesses.

INFLCR is one of the national leaders in athlete brand building. According to CU’s press release, through INFLCR, student-athletes will have access to third parties who provide NIL opportunities such as autographs, social media brand promotion, endorsements and more.

In addition, CU Athletics has developed in-house strategies to assist student-athletes in maximizing their NIL opportunities. The Buffs have put together a team of staff members to address the growing NIL marketplace. Staff members from several areas of athletics, including compliance, leadership and career development, and marketing and player development will work to increase NIL opportunities for CU student-athletes.

“It is great that our athletic department has launched the Buffs NIL Exchange, enabling our student-athletes to engage in real business opportunities surrounding NIL,” CU head football coach Karl Dorrell wrote in a statement posted on social media. “This platform will allow our student-athletes to cultivate impactful relationships with individuals and businesses. I am excited that our student-athletes have this opportunity to capitalize off of their NIL and be set up for success and future opportunities.”

Through the INFLCR program, there is a payment processing tool to ensure secure payments for the student-athletes, as well as tools to help the student-athletes have accurate tax reporting.

“The Buffs NIL Exchange opens the door for Colorado student-athletes to connect with businesses in their own backyard,” INFLCR president Jim Cavale said in a press release.  “Colorado has been utilizing INFLCR since 2019 to empower their student-athletes with technology to grow their personal brands.  The addition of their customized Local Exchange platform positions them as leaders in the collegiate NIL space, giving their student-athletes the ability to use INFLCR’s core features to grow their brands and the Buffs NIL Exchange to capitalize on those efforts.”

In addition to the Buffs NIL Exchange, CU Athletics will also start this semester to provide academic incentives and awards to all student-athletes. A student-athlete could earn up to $5,980 per academic year.

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