Although the Colorado football team did not meet expectations on the field, the Buffaloes came away fairly pleased with the final attendance numbers.
CU (5-7, 2-7 Pac-12) wound up averaging 47,056 fans for its six games at Folsom Field this past season, a slight increase from the 2016 average of 46,609.
"Any time you have growth in attendance, I think it's important," athletic director Rick George said. "One of the things that we did really well again is we got the students engaged and that was real important. Our fan base came out and bought tickets."
CU sold all of its 11,500 student passes, and sold 20,808 season tickets to the public. There was a significant jump in season tickets, from the 18,011 sold in 2016. That's the sixth-largest jump in season ticket sales since records have been kept post-World War II.
"Hopefully we'll continue to grow our ticket base," George said. "I'd like to have every game a sellout. I also know that we didn't meet some of our fans' expectations (on the field) and we're going to work hard to keep them engaged and supporting our programs."
Much of the jump in season tickets could be attributed to the Buffs' 10-4 season in 2016. Coming off a disappointing season this next year, the Buffs might need to increase marketing efforts, but George is hoping that a strong recruiting class will help.
"If we come back and have another great recruiting class and we have a good spring, I think people will get excited and continue to support the direction we're going," he said. "There's a lot of things that we can do to ensure ourselves going into next season more confident and having a better finish at the end of the season."
The 2018 home schedule includes a nonconference date with New Hampshire and Pac-12 dates with UCLA, Arizona State, Oregon State, Washington State and Utah.