Following its best football season in 15 years, Colorado is reaping the benefits in ticket sales.
With the season opener about three months away, the Buffaloes have a 96-percent renewal rate on season tickets, a three-percent increase over last year, when 18,011 season tickets were sold.
CU has also sold over 50-percent more new season tickets than at this time a year ago, and is on track to sell out of most of its luxury seats.
"We're extremely happy," said Matt Biggers, associate athletic director and chief marketing officer for the Buffs. "People have renewed, people have added seats."
CU went 10-4 last season and won the Pac-12 South division, snapping a 10-year run of losing seasons and ending a nine-year bowl game drought.
The success of the season led to an increase in average attendance for home games to 46,609 — up from 39,389 in 2015. The Buffs also sold out the regular season finale against Utah, marking the first sell out at home since 2008.
Coming off that season, the Buffs are hoping for even better attendance numbers this year, and they are on the right track.
In addition to a high rate of season ticket sales, CU has sold out of its Champions Club seats for the second year in a row. For the first time, Touchdown loge boxes are sold out. There are only about 50 season tickets remaining in the Touchdown Club and Biggers said, "We expect to be sold out of these fairly soon."
The Buffs are also aiming for more student tickets. A year ago, about 9,850 student passes were sold.
"We totally expect to be at or above what we were last year based off of how much fun last football season was," Biggers said.
A year ago, CU reduced the price of the student sports pass to $99. The price is still $99 until Aug. 1. After Aug. 1, the student sports pass will increase to $125.
"We try to do a little bit of an incentive program to see if we can get them to buy earlier," Biggers said.
Single-game tickets will go on sale June 19. Prior to that date, the Buffs will offer a "3 Game Pick Your Plan." The three-game plan allows fans to choose any three games, with the option of mixing up their seat locations for each game. Those plans are offered at 15 percent less than the gate price.
The Buffs will have six games at Folsom Field this year, in addition to the Rocky Mountain Showdown against Colorado State in Denver on Sept. 1.
In addition to the home opener against Texas State on Sept. 9, the Buffs will face Northern Colorado for the first time since 1934 on Sept. 16.
Defending Pac-12 champion Washington (Sept. 23) and Rose Bowl champion USC (Nov. 11) are on the home schedule; both are considered top-10 teams coming into the season. Pac-12 foes Arizona (Oct. 7) and California (Oct. 28) are also coming to Boulder.
"It's lined up to be a really good schedule for us," Biggers said.
To purchase tickets, visit cubuffs.com/tickets or call 303-49-BUFFS.