CU football ticket revenue
With a lack of marquee opponents on the home schedule, Colorado expected a down year in football ticket sales this past season.
As it turned out, the Buffaloes were the marquee team fans wanted to see.
The football team enjoyed its best season in years on the field, and it resulted in a significant jump in ticket revenue. CU produced $10,834,936 in football ticket revenue, it's best number in five years and about $1.6 million more than the athletic department budgeted.
"We are excited about the momentum that the season brought, as evidenced by the great crowds the last couple of games," said Matt Biggers, associate athletic director of external affairs and chief marketing officer.
The Buffs (10-4 overall) went 6-0 at Folsom Field this season, their first perfect season at home since 1994. They had just the eighth 10-win season in program history, won the Pac-12 South division and earned a trip to a bowl game for the first time in nine years.
As a result, CU's average attendance at Folsom this season (46,609) was an 18-percent jump from 2015, and its highest average since 2011. The regular season finale, on Nov. 26 against Utah, was CU's first sellout at home since 2008.
"We are very happy with the success we had with tickets this past fall and we look forward to a strong carry over for the 2017 season," athletic director Rick George said.
CU sold 17,985 season tickets for the 2016 season, an increase of 861 over 2015. The Buffs also sold 9,879 student passes - a jump of 2,686 over the previous year; reducing the cost of student passes from $175 to $99 likely played a role in that.
Season ticket renewals will be sent out in February, and Biggers said the Buffs expect a high renewal rate after the success of this past season.
"New sales are off to a great start, as well," he said. "We have over 140 new fans — not seats, as each fan will buy multiple seats - who have put down deposits for season tickets next season, where the last couple of years we would have around 20 at this time of the year."
George said that at this time, he does not anticipate an increase in ticket prices for 2017, but "if we do, they will be small."