2012 CU football schedule
Sunday, Sept. 2 - Colorado State, at Sports Authority Field at Mile High, 5 p.m.
Saturday, Sept. 8 - Sacramento State at Folsom Field
Saturday, Sept. 15 - At Fresno State
Saturday, Sept. 22 - At Washington State
Saturday, Sept. 29 - UCLA at Folsom Field
Thursday, Oct. 11 - Arizona State at Folsom Field
Saturday, Oct. 20 - At Southern California
Saturday, Oct. 27 - At Oregon
Saturday, Nov. 3 - Stanford at Folsom Field
Saturday, Nov. 10 - At Arizona
Saturday, Nov. 17 - Washington at Folsom Field
Friday, Nov. 23 - Utah at Folsom Field
More than a few eyebrows raised in February 2011 when University of Colorado athletic director Mike Bohn targeted 25,000 as the number of football season-ticket holders he wanted to reach last fall.
Bohn and his staff managed to exceed the lofty goal, adding approximately 6,000 new season tickets and raising the total number to 25,172. It was the first time CU sold more than 25,000 season tickets in one season since 2003.
This spring the focus has been to expand that most loyal group of fans again and the first benchmark in the process arrives Friday with the deadline for season-ticket renewals.
"Renewals are robust at this time and the deadline is sneaking up," Bohn said. "We'll continue to follow up with those we haven't heard from, and we anticipate continued momentum."
In an effort to help sustain that momentum, Bohn said the department decided to lower the cost of tickets per game in four of the five seating areas in the stadium bowl with the lowest priced seats in 2011 remaining the same price this season.
The required donation that accompanies season-ticket purchases in premium seating areas also remained the same. Current and retired faculty and staff continue to have the option to sit in Section 220 and pay only the cost of the ticket with no donation. All others choosing to sit in section 220 must pay the donation.
Seats in tier levels one and two dropped from $67 per game in 2011 to $60 this season. Seats in tier level three dropped from $45 per game to $42 and seats in tier level four dropped from $33 per game in 2011 to $32 this year.
While the cost per game has dropped this year, the overall cost of season tickets is rising because there is a full slate of home games.
CU had only five true home games in 2011 because of a scheduling quirk caused by its move to the Pac-12 Conference. The Buffs will play six games in Folsom Field this fall, including five Pac-12 games. The annual meeting with Colorado State in Denver is also part of the season-ticket package as usual, meaning fans are paying for seven games this year instead of six last year.
Colorado will host Sacramento State on Sept. 8 in the home opener. It will be only the third time in the modern era CU has played a team from a lower division. Sacramento State is a Football Championship Subdivision (Division I-AA) team.
The Buffs also host UCLA on Sept. 29 and Arizona State in a Thursday night game Oct. 11. CU will host three opponents in November starting with Stanford's visit to Boulder on Nov. 3. Washington comes to town Nov. 17 and Utah makes its first visit to Boulder since 1961 on Nov. 23 in the regular season finale.
The program drew an average of 50,355 fans to home games during its first season in the Pac-12 last season.
"We recognize the terrific momentum we have and the reception to our pricing strategies from last season and we wanted to do all we could to ensure that we maintain that high intensity of support from our season ticket holders," Bohn said. "We are hoping to exceed the season-ticket number from last season this season and we didn't want price to be a significant barrier in fans purchasing season tickets."
Some CU fans dislike the idea of having the CSU game included in the season-ticket package because the game is played in Denver and seating availability varies. CU initially seats all season-ticket holders in the upper-level seats and provides them with the option to upgrade to seats in the lower bowl or club level at an additional cost.
Bohn said renewal letters went out later this year than they have in the past because he was working on a possible change in the schedule well into March. That change didn't materialize.
"We wanted to make sure it was right when it went out," Bohn said.