BOULDER, Colo. -

Dan Hawkins offers no sales pitch on the recruiting trail. He says the best approach when trying to build a relationship with any young man is always honesty. But that doesn't mean Hawkins frowns on gimmicks and big productions to grab a prospect's attention.

Forming each recruiting class requires several years of hard work, plenty of patience, consistency, creativity, and flexibility. With Hawkins, it constantly involves new ideas. In the past, his youngest son's expertise with video games has been called into service, and more recently Hawkins mailed recruits boxes filled with $333,000.

Well, sort of. More on that later.

"I tell them what we're about, what we're doing," Hawkins said last year in describing his typical conversations with recruits. "We are trying to attract the kind of guys that will fit in here, the guys that we want, and if that fits with what their needs and wants are, then it's good."

Some of the process is universal for all college recruiters at major programs. It is dozens of long days and nights on planes, in cars and hotels away from family. It's being forced to wear the same clothes two days in a row just to stay on the road to see one extra linebacker and his parents.

It's not getting rattled by the impulses of 17 and 18 year olds or the grumblings of guardians who are determined to see their sons play for XYZ University because it has warmer weather, better facilities or is closer to home.


It's hours of video review, stuffing envelopes, reading Internet reports, some of which contain half-truths and misinformation about prospects. It's dozens of meetings in which hundreds of recruits are discussed, ranked and weeded out.

Hawkins, though, is all about the personal touch. He wants Colorado recruits to remember their experiences in Boulder on official visits and in every bit of communication a young man has with the program along the way. It's all about standing out.

He is willing to tackle any newfangled technology if it will help him develop a relationship with players and better understand the world in which they live. He has a Facebook page from which he can email recruits.

He used to wear out his thumbs and fingers sending text messages to prospects before the NCAA banned the practice. He also has set up the capability to conduct video conferences with recruits in the spring evaluation period when rules prohibit head coaches from off-campus recruiting.

"He always wants to be the first to do something,â said Robert Tucker, director of football operations at CU. "If we hear about someone who did something before we did, he's upset about it. He'll slap the table and be like, 'Man, they got us on this one.' He always wants to be on the cutting edge of recruiting.â

Hawkins strives to personalize and individualize the process for each recruit to the fullest extent allowable under the rules. The NCAA has done its best over the years to prohibit tactics that personalize recruiting, such as forbidding putting a prospects name on the back of a jersey or setting up a locker with the player's name on it when that prospect visits.

Still, Hawkins finds ways that don't violate the rules to make an impression on recruits.

"What are we doing special for this guy?â is a question staffers and assistant coaches hear Hawkins ask over and over again throughout the year. It has been that way since Hawkins first became a head coach back at Willamette University in Salem, Ore., in 1993.

Two of the men most responsible for organizing the recruiting effort at CU first met Hawkins back then when they were student-athletes. Tucker was recruited by Hawkins to Willamette. Mark Nolan, who is Colorado's assistant director of operations, played for Hawkins for three years at the school.

"He really hasn't changed as a coach or as a person,â said Nolan, who watched Hawkins turn a 1-8 program into an NAIA national title contender.

"I think his foundation has been the same over the years, but his techniques, he's always evaluating just like he does with everything in his program,â Tucker said.

While they insist Hawkins hasn't changed the fundamentals of his approach in recruiting, succeeding at the Bowl Championship Series level requires much more than the non-BCS or NAIA levels. It's a much faster pace and the war never ends.

At the BCS level, coaches are required to begin making decisions about what prospects to pursue when recruits are still sophomores in high school. They want to be prepared to offer players beginning on Sept. 1 of their junior season in high school.

"If you're not sure or you just don't know yet, there is a pretty good chance you will be left behind with that recruit,â Nolan said. "The great impetus is on all of us to find out if the guy has the right character. Is he academically sound, three semesters or four semesters into his high school career? And is he a good enough football player that we're going to want to recruit him and maybe offer him on Sept. 1 of his junior year?â

Hawkins holds recruiting meetings early in the week leading up to weekends with official visitors on campus. He has staff members put ideas on a dry-erase board for how to make each visit special in some way for each recruit. Once there is something special for each recruit it can be a challenge to pull off during some weeks when more than a dozen players visit.

Ideas that have been used in the past run the gamut from taking a prospect sledding to making sure a recruit has his favorite dessert or is able to see his favorite professional sports team play in Denver. Staffers won't talk about new ideas in use in recruiting this year because even the smallest advantage can be big.

'That's always our No. 1 question,â Tucker said. "What are we going to do special for this guy? What's going to stand out? What is going to make this visit special for this guy and hopefully make him want to come back.â

Nathan Fellner, a safety from Fresno, Calif., made an official visit to Boulder last weekend. Though he came to CU already committed to Washington, he left feeling like he could easily become a Buff. He will choose between the two programs in the coming weeks.

Fellner, a three-star prospect, according to, said there were two special parts of his trip. One was when coaches showed him a home black and gold No. 5 jersey and told him he would have first dibs on it for next year if he comes to CU. The other was spending time talking with Hawkins.

"He's easy to talk to,â Fellner said. "You could easily talk to him about anything. I mean, more than just football. He's there for you as a person, and he's a good person, too, not just a football coach.â

Hawkins has drastically beefed up recruiting efforts in the program in terms of manpower and money spent.

The program spent $241,554.25 on recruiting in the 2004-05 fiscal year, the last full cycle in which Gary Barnett was coach.

Hawkins spent $551,099.09 on recruiting during the 2006-07 fiscal year, according to budget figures obtained through open records requests.

Under Barnett, the vast majority of recruiting responsibilities were handled by coaches, the director of football operations and one assistant. There were three full-time positions dedicated to secretarial work and two computers used for recruiting.

Under Hawkins, every person working in the office has a recruiting component to their job, including students and the 14 volunteers who work fours a week answering phones, logging recruiting information into computers and stuffing envelopes.

The program has traded two secretarial positions for a recruiting coordinator and two assistants.

All of those efforts are geared toward helping Hawkins develop tight relationships with recruits and get him and his assistants in the player's front door.

"He's such a salt-of-the-earth, down-to-earth guy and he's so comfortable in his own skin, that his exuberance is kind of contagious,â Nolan said. "People just feel comfortable around him. He can go to any home in America and they're going to have a good time while he's there.â

One of the characteristics Hawkins seeks in hiring people to work for him is creativity.

He allows his assistant coaches and recruiting assistants to be free thinkers and have autonomy. That philosophy has led to strokes of genius and thoughtful personal touches that lead recruits to want to play for him from Willamette to Boise State to Boulder.

Julie Manning, associate athletic director for compliance, said Hawkins is constantly checking out new ideas produced in brainstorming sessions to make sure they're allowable under NCAA rules. One of those ideas was approved and used during the 2007 calendar year leading up to the 2008 recruiting class.

Instead of sending envelopes with the school logo to prospects who receive dozens of similar pieces of mail each week, CU sent small, black cardboard boxes about à the size of a standard pizza box.

Intrigued recruits opened the box to find it filled with a pile of hundreds of business cards designed to resemble $100 and $500 bills. A message inside the box told recruits the money totaled $333,000, equal to the value of an education at CU.

"Again, it just comes back to that autonomy that he lets people have and having the right people in place and letting them be creative in their jobs,â Tucker said.

Each card had a CU coach's face where the former president would normally be on currency. The cards featured contact information for coaches on one side and the core values of the program on the other. CU went through a lengthy approval process with the Secret Service for the project, but it was scrapped after other programs began asking questions about its legitimacy.

"We reviewed that very closely with our staff and we felt it was permissible,â Manning said. "But the Big 12 Conference was getting some inquiries from peer institutions questioning it. The NCAA didn't shut that down if you will. The Big 12 Conference frowned on it, and we decided to play ball how they wanted us to do that, and we pulled that project back in.â

The NCAA has since produced an official rule interpretation that would make the idea impermissible if it was tried now. The interpretation clarified that athletic department staff members are allowed to use only one business card at a time for each employee.

Tucker and Nolan said the ingenuity behind the idea and others is vital in helping turnaround the CU program.

"Even from moment one, when you can start sending material to a guy, they're already on information saturation,â Nolan said. "They don't want to open envelopes. They don't want to look at stuff. They don't want to take phone calls. They're already burned out from the word, go. They already know that they're good and they don't want to deal with the process typically.

"Well, how do you motivate that recruit to look at your stuff? I think that is where some of the difference makers can come in.â

One tactic that used to be popular years ago was showing highlights of a recruit on the stadium video board when that prospect was on campus for an official visit. The NCAA banned the practice years ago.

Hawkins' enlisted his youngest son, Drew, with an idea during the early part of his tenure there.

He asked his son to play video games throughout the week. They designed players in the video games to look like players Hawkins was recruiting, wearing the Boise State jersey in the Broncos' stadium. They recorded the games Drew Hawkins played using those players and took the best plays for each player and made a highlight tape that they showed on the big screen in the stadium.

"That, at the time, was very innovative,â Tucker said. "That gives a kid chills up his spine and that's really what we're looking for.â

Archived comments

Cool article.

Hawkins should open up a channel for Buff fans to send him ideas. Let him filter them of course, but more ideas couldn't hurt right? I'm sure there are lots of creative Buff fans out there.

Anyway, hopefully some of these recruits visiting this weekend will stick and be good Buffs for us. On and off the field.


1/18/2009 12:49:47 AM

Anyone noticed that we are suddenly recruiting well in Ohio? Stewart and Rippy last year, Olatoye this year and possibly McDougald and Freeman this year. I heard Rippy was close with a big time OT prospect from his team, I'm pretty sure this was Freeman, can anyone confirm? We need to keep the top recruits from Colorado at home, recruit well in TX and CA, adding OH would be a coup and if we could add a couple from Florida (like Iltis) and Hawaii (Tau and Beatty, and I'm still praying for Teo but it looks like Tokolahi) that would be a bonus. We could fill the other spots from across the country. I also like how he has recruited players who are connected with future recruits (Josh Smith and Darrel Scott, Rippy and Freeman, and Katoa who I thought would bring in Kafusi and Martinez but it's not happening). Imagine what he could do if we made a BCS game and all of the exposure. We just need a QB to step up this year and put us on the map for a 4 or 5 star QB.

1/18/2009 3:45:16 AM

Nice Article.

Uh a writing Buffalo

Go buffs.

Montana...Off to do a little sking with the kids. I expect you to have provided the data on the 10 young men who have chosen to become young buffs.

ralphie knows. Make it happen.

(56 get up and get moving)


1/18/2009 6:16:03 AM

very good article,filling an interest for the fans,i still believe their could be better info for fans and coachs in this process as ringo said,player info filled with "half truths",gotta be a better way.No need to say some of the ncaa rules are idiotic.


1/18/2009 8:31:43 AM

Good article Neil. Nice departure from your last piece about why recruiting 5-star athletes isn't important.


1/18/2009 8:36:07 AM

Go get 'em, Hawk. Here's hoping for a number of recruits after a big recruiting weekend!


1/18/2009 9:19:14 AM

I actually appreciated the perspective offered by the article that discussed recruiting rankings. The article wasn't perfect, but perspective is a good thing. I think maybe the point was that extremely high rankings are not required to have a break-out season...and that is what CU is looking for, right? Certainly after a break-out season, recruiting needs to remain consistently high to maintain high win seasons, division/conference championship contention, bowl games, bcs/national title.

One of Hawk's strengths is recruiting and right now that is what the program needs.

(How about this weather btw...)

If anyone hears of recruiting news...please post.


1/18/2009 9:31:28 AM

Kyle - really liked this article. CU has much to overcome when competing with the big boys (tradition-wise, facilities-wise), so it's great to see a head coach and staff committed to making recruiting a top priority. Remember, having a roster of four- and five-star recruits does not guarantee championships ... but it sure helps!

Gary - Offensive tackle prospect Chris Freeman went to the same high school (Trotwood-Madison) as our own Doug Rippy. I'm sure there were conversations this weekend between the two!

vk - enjoy your ski day. I'll be keeping an eye on your new Buff favorites for you. (Don't be surprised, though, if there are only a handful in the next day or two. Many of those who visited this weekend still have other visits to make, so the announcement of their intentions to wear black and gold may have to wait just a bit longer.)

Go Buffs!

1/18/2009 9:43:42 AM

montana- do you have any info on macdougald, the safety from ohio? i think it is vital that we land him. i know he keeps out of the media, so there is not a lot of info about his intention, but have you heard or read anything?


1/18/2009 10:09:23 AM

Oh, I've been up, VK. No worries. Sick family to take care of. And I have changed my mind; now I think you are a Buff fan, but you write as those other characters to stir the pot and watch how people react. Either way, you are clearly passionate about CU football, and we need 50,000+ as passionate as you are every Saturday in Boulder. Never meant to insult you. I ususally laugh at your jokes- nerdy or otherwise.

Love the article. Hawk can really bring 'em in. I question the gameday play-calling/decisions of him and his staff at times, see 4th and 2 at Iowa State 42 up 21-0 in '07; end around on 2nd and goal at texas a&m 2 in '08, but I'm not a coach, so I try not to second-guess the guy getting paid to do it.

Can't wait for the spring game. Can't wait until Folsom is as loud every Saturday as it was in the 4th quarter againt Oklahoma in '07.

Have fun skiing, vk.


1/18/2009 10:24:37 AM

BuffTime- all of the coaches have a channel where you can send them ideas. It's called an email address. Innovative, huh?


1/18/2009 10:40:07 AM

Nice article Ringo like always!! I think we will have a top 30 recruiting class when all said and done!!


1/18/2009 10:53:16 AM

nolan - Bradley McDougald is being recruited by his backfield mate, Deji Olatoye, who committed to the Buffs in November. McDougald, a four-star safety recruit from Dublin, Ohio, de-committed from Ohio State in November, and has since taken trips to Wisconsin and Illinois.

On January 7th, Olatoye told that he felt McDougald was leaning towards Wisconsin. The trip to Madison, though, came the week after McDougald visited Boulder in November, so there is nothing which has happened recently to sway things toward UW.

I concur that this would be a great coup for the Buffs. As you stated, though, there is little information out there about McDougald, so we'll have to wait and see. It may be another signing day surprise (a la Rodney Stewart from Ohio last season!)

Go Buffs!

1/18/2009 10:53:31 AM

Great article, Kyle!!!



1/18/2009 11:15:10 AM

Really enjoyed the article, Kyle.


1/18/2009 11:30:00 AM

Could this finally be our top quarterback recruit? Probably top CO recruit and current Rivals 250 for 2010. He's got offers from CU, Nebraska, Cal, KSU and a few others.

Austin Hinder

Steamboat Springs (CO) Steamboat Springs QB 6-4/178 list

As a sophomore, he earned all-state honorable mention, all-Western Slope and all-league honors. Impressed at a NIKE Camp this past spring and has continued to put up big numbers in 2008 and the early leader for the top player in Colorado for the 2010 class.

I'd also like to see us to continue to recruit Utah. They've got several players in the top 250 for 2010. Lot's of Poly players but will always be competing with BYU and Utah and Hawaii.

1/18/2009 12:00:50 PM

Hinder is for sure a big time target for next year. We'll see how it pans out. Hopefully Hawk keeps his in-state streak going.


1/18/2009 12:57:07 PM

First news of the day .....

And it isn't good. Assistant head coach and offensive line coach, Jeff Grimes,has reportedly accepted a similar position at Auburn.

How this will affect our present recruits (most notably Jack Harris, the 2nd-best player in the state), not to mention any other potential recruits (like Chris Freeman, who had his visit this weekend) remains to be seen.

Timing couldn't have been much worse.

1/18/2009 1:04:37 PM

Ouch... Grimes is a tough loss...


1/18/2009 1:10:38 PM

Gene's revenge

and thanks a lot Grimes

why Auburn?

Maybe I put too much emphasis on climate and culture but Auburn will always be one of those programs knocking on a door that will never open for them. Hiring Chizik (who cares about the spelling) ensures that. The Buffs will pass them up with or without Grimes.

Here is hoping Harris is a Coloradoan thru and thru.


1/18/2009 1:12:45 PM

Grimes was running game coordinator in addition to O-line coach. If there is any silver lining it is that a prospective replacement should be salivating to come to CU to manage the running attack with the skill we have returning as well as have the benefit to reap the rewards of the the soon to be dominant O-line that Hawk has been putting together in his time here.

Grimes and his predecessor Strausser (the only other coach to have left in Hawk's tenure so far) did the heavy lifting already. The next guy gets to come in and look like a hero just by not screwing up what they have been building for him.


1/18/2009 1:17:22 PM

I dont think the loss of Grimes is that big of a deal. There are better recruiters on the coaching staff and lets face it, despite the injuries, the o-line underperformed this year. With the returning talent and experience coming back next year, the new o-line coach should be able to take advantage and turn the running game into a very dangerous threat, hopefully it doesnt invole just running shotgun draws while the buffs try a hopeless spread attack.


1/18/2009 1:24:13 PM

too bad he took grimes and not helfrich. i dont' like to see grimes go but he we should've gave auburn a 2 for 1 deal.


1/18/2009 1:27:14 PM

Oops, my bad Kyle, I incorrectly gave Neil credit for the article. Good info, thanks.


1/18/2009 1:36:09 PM

This is where the Buffs bring back Jon Embree or another coach who has CU connections and is a good recruiter. Go Buffs!


1/18/2009 2:26:38 PM

Grimes had been making some recruiting inroads in Texas! Ouch


1/18/2009 2:37:32 PM

Hawk will turn this into a win. Change can be a good thing. (Surely there is some coach out there that is performing well and is salivating at this others have mentioned, a lot of the heavy lifting is already done...and maybe the new guy will have good relationships in an important recruiting area).


1/18/2009 3:01:07 PM

Grimes? Appears to me it is no loss. Assistant head coach and line coach and running game coordinator? Nice job last year?

Now if when he gets to Auburn he can convince them to take Helfrich, that would be excellent.

Great sking day.

side note to nepa5choklahomo....65 degrees. Skiing with the kidies this am.. 4 hours, no breaks excellent. Get home and go pound the golf ball on the range for and hour. pretty nice in old Boulder. Ski in the morn, golf in the afternoon. Sweet.....

Go Buffs, fill this class up with buff blood.

97 days until the spring game.

Plati you still on vacation or what.


1/18/2009 3:16:05 PM

vk - welcome back. Sorry we didn't have any good news for you to come back to. Perhaps later ....

Go Buffs!

(to pass the time while you are waiting for new commits, there is a profile for you on Jack Harris, and this week's essay, "Just in the Nick (Kasa) of Time".

1/18/2009 3:26:10 PM

At last some good news .....

DeVaughn Thornton, a two-star tight end prospect from Denver East, has become the Buffs' 12 commit.

Go Buffs!

1/18/2009 4:03:35 PM

DaVaughn the new young buff. 6'5' 200 nice.

Welcome Mr. Thorton.

Buff Blood

Lets roll..


1/18/2009 4:17:35 PM

How good does it feel to be an Auburn fan? Your team's coaching staff is currently being built from the worst teams in the Big 12. Now the only need to hire Prince.

Welcome aboard Thornton!

Go Buffs!


1/18/2009 4:32:24 PM

Two for two from Denver East ....!

As widely expected, K/P Zach Grossnickle has committed to play for the Buffs! The three-star kicker was recently moved up to the #10 spot for all kickers in the country by

Welcome, Zach!!!

1/18/2009 4:38:12 PM

Welcome Zach.

Another young Buff. It's in the blood.

Lets roll

rough em up, rough em up, rough em up BUFFS.

Uh Oh here come those dang Buffalo.....


1/18/2009 4:46:59 PM

Yes! That should fill a HUGE hole. Awesome news. GO BUFFS!


1/18/2009 4:50:11 PM

Darden and Thornton both 6'5"

Thornton will have to drink a few shakes to play tight end. Right now he would appear to be a massive slot receiver.

Lets get another DE and corner


1/18/2009 5:15:32 PM

13 commits

40 offers


1/18/2009 5:23:38 PM

I wonder if Thornton will redshirt for a year, and how many others of those that visited for the weekend will decide to commit.


1/18/2009 5:27:24 PM


good question.

We have an interesting group of young buffs from last year coming of age this year as well.

The vibes are good......even though my golf game is not.

Uh Oh an old duffer buffalo


1/18/2009 5:32:20 PM

lived in alabama. know the turf very well. good money, great exposure, but very risky. auburn is a very small town, albeit close to atlanta and the rich "recruiting waters" of the gulf coast. i tell you, the fans are very impatient, and unforgiving. must be something else we don't know about.


1/18/2009 6:04:01 PM

its called money


1/18/2009 6:11:31 PM

Weekend commitment #3 - Derrick Webb, three-star LB out of Memphis.

Had visits to Kentucky and Tennessee planned - but I guess not, anymore!

Welcome, Derrick to the Buff Nation!

Go Buffs!

1/18/2009 7:59:03 PM

come on blake!!!!!!!!!!


1/18/2009 8:03:44 PM

come on Usserey


1/18/2009 8:22:36 PM

come on Mayfield, Bolden and Ferguson


1/18/2009 8:26:40 PM

Do I dare go to sleep?

Uh Oh Stampede of Buffalo


1/18/2009 8:30:27 PM

Has any one heard of the kid named West from Conn. a defensive end? Buffstampede shows him as a commitment. Coach Hawk is amazing!!!

1/18/2009 8:35:55 PM

Rivals has J. Forrest West as a commit. Two star DE out of CT. Anyone know anything about him?


1/18/2009 8:35:56 PM

vk - not quite yet ....

COMMITMENT #4 - J. Forrest Webb, a two-star defensive end recruit from Salisbury, Connecticut, became the fourth commit from this weekend's visitors.

Webb was looking into Penn State and UConn, but was not highly regarded due to an injury which required him to miss his entire junior season.

More later ....

Go Buffs!

1/18/2009 8:36:31 PM

Don't look now, but we have 4 commits today, for a total of 15: TE Devaughn Thornton, K Zach Grossnickle, LB Derrick Webb, and DE J. Forrest West. For video and other info on them, go to


1/18/2009 8:38:12 PM

Lots o good news this evening lets keep it rolling Hawk FIGHT CU!!! P.S. I Love to see those emails from scout new commit for COLORADO


1/18/2009 8:58:26 PM

Moving on up, to the mountainside, to a deluxe team in the sky.....

rough em up...rough em up...rough em up BUFFS


1/18/2009 9:04:03 PM


I just read in your article that the coaches are not allowed to put players names on the backs of Jerseys but in an article from ESPN USC is doing this very thing. Is something amiss?


News and notes from the Pac-10

Monday, January 19, 2009 | Print Entry

Posted by Greg Biggins

USC picked up a commitment from standout defensive end Kevin Greene (San Francisco, Calif./ Sacred Heart). Greene had visited Washington State and Colorado and narrowed his choices to the Trojans and Cougars.

"I had a great visit and I'm excited to be a Trojan," Greene said. "I like the football program, the coaches, the academics and basically everything about the school. I want to major in communications and the first thing they did was take me to the communications building and show me around there.

"The coolest part about the visit was going to the Coliseum. They had jerseys with our names on it and it was just a very cool experience there. The guys on the team were great with me and I like the new DL coach, Jethro Franklin, a lot. I spent a lot of time with him and Coach Carroll told me the best guys will play no matter what year in school you are so that's what I'm hoping to do."

Greene had a huge senior season totaling 28 sacks after a 22-sack junior season. He's an athletic pass rusher with a nice frame and a very good upside to him.


1/19/2009 11:36:53 AM

There are different rules for schools like USC than for CU. And different penalties too. CU gets sudden death probation - 'SC would get a stern talking to.


1/19/2009 12:10:24 PM

I'm no expert, but I am pretty sure the "no names on jerseys" thing is a pretty well known rule and is not allowed. That being said, like roamingbuff said, USC will likely get a slap on the wrist for it. Looks like Slick Rick isn't the only L.A. recruiter who likes to "interpret" the rules in their own way.

As for recruits, I would be ecstatic if Ussery, Freeman, McDougald and a couple more of the WR recruits committed to CU and everyone in the class qualifies. Can't wait for the next email from Scout with the "New Commit for CU" subject line!


1/19/2009 12:21:00 PM

"slap on the wrist"

"stern talking to"

amazing what money does

I recommend an old cult film called "The Magic Christian" starring Peter Sellers and Ringo Starr


1/19/2009 1:04:06 PM

Anyone with a Scout account care to summarize what Terdema Ussery had to say about his visit?

Or a Rival subscriber care to comment on Justin Brown's impression?


1/19/2009 1:57:44 PM

My best guess is that the ESPN article stating that players names appeared on the back of jerseys is mistaken. USC jerseys do not feature a players name. More likely they were shown jerseys with their number on it. Either the young man misspoke or the ESPN writer messed up. Awesome news about the new recruits.

Go Buffs


1/19/2009 8:51:15 PM

Innovative? Coach Chickenhawk should try recruiting football players for a change. . .


1/20/2009 1:14:53 PM