After four years of conception, two more of construction and another season of officially being open, the Colorado State football stadium finally has a name.
For at least the next 15 years, the Rams will be playing in Sonny Lubick Field at Canvas Stadium.
CSU and Public Service Credit Union announced in April a 15-year, $37.7 million sponsorship deal for naming rights on the Rams’ stadium. The asterisk at the time? PSCU was in the midst of a rebranding effort, and Tuesday officially announced that the credit union would be known as Canvas Credit Union.
The naming rights deal between CSU and Canvas Credit Union, which includes an annual $500,000 escalator clause to compensate for inflation, is the richest in the Mountain West. Boise State agreed to a 15-year deal with grocer Albertson’s in 2014 worth $12.5 million. Other conference stadiums with corporate names are: Maverik Stadium (Utah State), Citizens Equity First Credit Union Stadium (San Jose State), San Diego County Credit Union Stadium (San Diego State) and Dreamstyle Stadium (New Mexico).
Canvas Stadium is the first building at CSU to carry a corporate name. The stadium’s party deck was already branded as the New Belgium Porch ($4.3 million deal) and its field-level club is sponsored by Orthopedic and Spine Center of the Rockies. The playing surface is named after legendary coach Sonny Lubick thanks to an anonymous $20 million donation to carry his namesake from Hughes Stadium, where the Rams played from 1968-2016.
Lubick, 81, is the vice president of public outreach for Canvas Credit Union.
CSU officially opened its $220 million stadium Aug. 26, 2017 by hosting Oregon State. The Rams won 58-27 in front of a sellout crowd of 37,583 and averaged attendance numbers greater than 32,000 during each of their six home games.
The first game at the branded Canvas Stadium will occur Aug. 25 when CSU hosts Hawaii.
This story will be updated.